Objectives and Target Audience
Objective(s)
To promote hand hygiene - awareness, policy strengthening, accessible solutions, and sustained action at all levels to achieve hand hygiene for all.
Target audience
Policy-makers and government authorities
Representatives from policymaking institutions
Academic
Public health researchers and experts
Campaign Scope
International
Communication Strategy
Communication Channels Used
websites/blogs
Online materials
Campaign Material(s)
toolkit
Report
fact sheets
Key messages
Promote national policy and financing for hand hygiene.
Ensure affordable, accessible, and desirable solutions for all.
Strengthen infrastructure and policies in institutional settings.
Conduct research to fill hand hygiene evidence gaps.
Hand hygiene is an essential part of health and development.
Ensure affordable, accessible, and desirable solutions for all.
Strengthen infrastructure and policies in institutional settings.
Conduct research to fill hand hygiene evidence gaps.
Hand hygiene is an essential part of health and development.
Campaign Focus
Human health
Campaign Setting
Community
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents