Objectives and Target Audience
Objective(s)
Increase public awareness on the dangers of antibiotic misuse.
Encourage rational use to combat AMR.
Educate patients on the difference between viral and bacterial infections.
Support Italy’s PNCAR 2022–2025 (National AMR Plan).
Encourage rational use to combat AMR.
Educate patients on the difference between viral and bacterial infections.
Support Italy’s PNCAR 2022–2025 (National AMR Plan).
Target audience
General public
Healthcare professionals
Campaign Scope
National
Communication Strategy
Communication Channels Used
website
Social Media
Campaign Material(s)
Video
Key messages
Antibiotics are not useful against viruses such as flu or colds.
Use them only with medical prescription.
Misuse contributes to antimicrobial resistance.
Rational use ensures antibiotics remain effective.
Use them only with medical prescription.
Misuse contributes to antimicrobial resistance.
Rational use ensures antibiotics remain effective.
Campaign Focus
Human health
Campaign Setting
Community
Healthcare facilities
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Video
Document