Objectives and Target Audience
Objective(s)
Inform the public about antimicrobial resistance (AMR).
Emphasize correct antibiotic use: only when prescribed, and never for viral infections.
Encourage preventive measures (vaccination, hygiene) to reduce antibiotic need.
Align Sardinia’s regional health communication with global WHO WAAW and European EAAD initiatives.
Emphasize correct antibiotic use: only when prescribed, and never for viral infections.
Encourage preventive measures (vaccination, hygiene) to reduce antibiotic need.
Align Sardinia’s regional health communication with global WHO WAAW and European EAAD initiatives.
Target audience
General public
Campaign Scope
National
Communication Strategy
Campaign Material(s)
Leaflet
Key messages
Antibiotics do not cure viral infections (colds, flu).
Take antibiotics only with a prescription.
Misuse contributes to resistance and threatens future effectiveness.
Prevention (hygiene, vaccination) reduces the need for antibiotics.
Take antibiotics only with a prescription.
Misuse contributes to resistance and threatens future effectiveness.
Prevention (hygiene, vaccination) reduces the need for antibiotics.
Campaign Focus
Animal health
Human health
Campaign Setting
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
sickness
Hands washing
healthcare professionals
health care work situations
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents
Leaflet
Document