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Vet Q&As: Pets and Antibiotics

Title or slogan
Vet Q&As: Pets and Antibiotics
Publication Year
2023
Leading Institution
The vet charity for pets in need
Source
- Webpage at https://www.pdsa.org.uk/what-we-do/blog/vet-qas-pets-and-antibiotics
Country/Countries
United Kingdom
Original language
English
Campaign link
https://www.pdsa.org.uk/what-we-do/blog/vet-qas-pets-and-antibiotics
Objective(s)
Raise awareness among pet owners about responsible use of antibiotics.
Prevent antibiotic misuse in pets to combat antimicrobial resistance (AMR).
Educate the public on how antibiotics work, when they are appropriate, and why completing treatment is critical.
Promote safe disposal of antibiotics and reduce self-medicating behavior.
Target audience
Pet owners
General public
Campaign Scope
National
Communication Channels Used
websites/blogs
Campaign Material(s)
Website content
Key messages
Antibiotics are life-saving drugs, but must be used responsibly.
Never use leftover or unprescribed antibiotics for pets.
Always complete the prescribed course, even if your pet seems better.
Antibiotics don’t treat viruses; misuse promotes resistance.
Testing before prescribing ensures appropriate treatment.
Dispose of unused antibiotics properly – return to your vet.
Prevent illness through good nutrition, exercise, vaccinations, and routine care.
Everyone plays a part in slowing AMR, including pet owners.
Campaign Focus
Animal health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Veterinarians
Animals
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Campaign Start Year
2023
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Single-language with a focused national audience
Funding details not disclosed.
Clear, concise key message summaries may help reduce misinterpretation.
A central campaign hub or website can improve discoverability and consistency.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Language Bias


Limited feedback loop
Limited accessibility
Limited reach / Single channel
No translation to other languages
Not found measurable outcomes or evaluation plan
Call to Action
Dedicated website or online portal