Objectives and Target Audience
Objective(s)
Provide animals' owners a testimonial about prudent use of antibiotics in a small animal clinic
Target audience
Animals'owners and veterinarians
Campaign Scope
National
Collaborations
Partners or Allies
Belgian Antibiotic Policy Coordination Committee (BAPCOC)
Communication Strategy
Communication Channels Used
Regional Flemish TV specialized in animal farm
Social Media
websites
YouTube Channel
Community events
Campaign Material(s)
Video
Key messages
Use diagnostics to identify the pathogens
Use alternatives
Follow the advise of the veterinarian
Use alternatives
Follow the advise of the veterinarian
Campaign Focus
Animal health
Campaign Setting
Small animal veterinary clinic
Pedagogical Approach
Educational model applied
Constructivist
Content Complexity Level
Basic
Adaptation to Educational Levels
Adults