Objectives and Target Audience
Objective(s)
Provide animals' owners practical examples and tips for less antibiotic use in cattle, swine and poultry
Target audience
Animals'owners and veterinarians
Campaign Scope
National
Collaborations
Partners or Allies
Belgian Antibiotic Policy Coordination Committee (BAPCOC)
Communication Strategy
Communication Channels Used
Regional Flemish TV specialized in animal farm
Social Media
websites
YouTube Channel
Community events
Campaign Material(s)
Video
Key messages
Use preventive measures and improve biosecurity
Use diagnostics to identify the pathogens
Use vaccination
Control and improve water and food
Monitor antibiotic use
Use diagnostics to identify the pathogens
Use vaccination
Control and improve water and food
Monitor antibiotic use
Campaign Focus
Animal health
Campaign Setting
Animal farms
Cattle
Swine
Poultry
Pedagogical Approach
Educational model applied
Constructivist
Content Complexity Level
Specialized
Adaptation to Educational Levels
Adults
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Campaign Status
Ended
Documents
Documents