Objectives and Target Audience
Objective(s)
Promote and improve hand hygiene to prevent healthcare-associated infections.
Target audience
General public
Children
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Videos
Website content
Key messages
"Hand hygiene: talk about it to your healthcare provider."
"Let’s avoid infections together!"
"Hand hygiene is important: here you will find out why. Learn about the different hand hygiene techniques and how and when to apply them."
"Let’s avoid infections together!"
"Hand hygiene is important: here you will find out why. Learn about the different hand hygiene techniques and how and when to apply them."
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
Yes
Diversity and Inclusion
Area with recommendations for children education
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents
Infections information campaign link
Evidence for
Information text
What can I do information link
Evidence for
Information text
Recommended materials for kids link
Evidence for
Information text
Hand hygiene information link
Evidence for
Information text
The hospitals information link
Evidence for
Information text
Hand hygiene video Hand hygiene dance - WHO/HUG, Geneva
Evidence for
Video
Document