Objectives and Target Audience
Objective(s)
To reduce the need for antibiotics in animals by promoting prevention, early detection, and responsible treatment, to preserve antibiotic efficacy and combat antimicrobial resistance (AMR).
Target audience
Veterinarians and those working in animal health
Farmers and food producers
Farmers and livestock producers
Policy-makers and government authorities
Campaign Scope
International
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Infographic
Website content
Roadmap
Key messages
Antibiotics are critical, but should be preserved for when truly needed.
Reducing need is more effective than simply reducing use.
Veterinarians play a central role in AMR mitigation.
The animal health sector is actively addressing AMR, often unnoticed.
Action must focus on prevention, detection, and responsible treatment.
Reducing need is more effective than simply reducing use.
Veterinarians play a central role in AMR mitigation.
The animal health sector is actively addressing AMR, often unnoticed.
Action must focus on prevention, detection, and responsible treatment.
Campaign Focus
Animal health
One Health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Animals
Medication
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents
ROADMAP TO REDUCING THE NEED FOR ANTIBIOTICS Web, EN, FR, SP
Evidence for
roadmap
Document
Source
Infographics
Evidence for
infographics
Document