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Website hygiene for the general public

Objective(s)
To provide information about infectious diseases and measures of prevention.
Target audience
General public
Campaign Scope
National
Communication Channels Used
websites/blogs
Campaign Material(s)
poster
Key messages
Protection against infectious diseases
Campaign Focus
Human health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
easy to read
Sign language
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Campaign Start Year
2024
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Identified gaps
Credibility assumed due to source, no references
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Funding details not disclosed.
Single-language with a focused national audience
Lessons learned
Clear, concise key message summaries may help reduce misinterpretation.
A central campaign hub or website can improve discoverability and consistency.
Labelling a “Resources” section may help users find and use materials more easily.
Identified biases
Digital Access Bias
Digital Literacy Bias
Evaluation Absence Bias
Involvement Bias
Language Bias
Identified Weaknesses
Limited feedback loop
Limited accessibility
Limited reach / Single channel
No translation to other languages
Not found measurable outcomes or evaluation plan
Identified Strengths
Easy to locate materials
Call to Action
Dedicated website or online portal
Identified Strengths
Easy to read and sign language options
Documents