Want to correct or add a campaign to our database?
Submit request

Why is sharing knowledge about hand hygiene still so important?

Title or slogan
Why is sharing knowledge about hand hygiene still so important?
Publication Year
2024
Leading Institution
World Health Organization (WHO)
Source
https://www.who.int/campaigns/world-hand-hygiene-day/2024
Country/Countries
International
Original language
English
Available Language(s)
English
Chinese
French
Spanish
Russian
Arabic
Portuguese
Campaign link
https://www.who.int/campaigns/world-hand-hygiene-day/2024
Objective(s)
Promote the education and training of health and care workers on IPC and hand hygiene.
Strengthen healthcare systems by building capacity through evidence-based practices.
Target audience
Healthcare professionals
Health management professionals
public health officials
Campaign Scope
International
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Videos
Posters
Banners
social media tiles
Key messages
"Health and care worker education on hand hygiene is key to patient safety.

Investment in IPC training reduces healthcare-associated infections (HAIs).

Hand hygiene saves lives and supports resilient health systems."
Campaign Focus
Human health
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
Yes
Diversity and Inclusion
Multilingual
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Campaign Start Year
2024
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Funding details not disclosed.
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Not all official or widely spoken languages are covered
A central campaign hub or website can improve discoverability and consistency.
Including links to scientific sources may enhance transparency
Multilingual materials may reach more diverse communities.
Using plain language and visual aids can support health literacy.
Clear, concise key message summaries may help reduce misinterpretation.
Collecting feedback (e.g., through short surveys) can inform future efforts.
Consistency in tone, slogans, and design may strengthen campaign recognition.
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
Pre-prepared toolkits for specific audiences (e.g., teachers, GPs, NGOs) may boost adoption.
Evaluation Absence Bias
No Measurable Outcomes or Evaluation Plan
Accessibility
Call to Action
Clear messaging
Community participation
Dedicated website or online portal
Easy to locate materials
FAQs
Global and high-level reach
In-person events may enhance visibility and local engagement
Multilingual Accessibility
Use of scientific evidence