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The cold book (Locally produced material from Stockholm)

Title or slogan
The cold book (Locally produced material from Stockholm)
Leading Institution
Strama Stockholm
Source
-Main website: https://janusinfo.se/behandling/stramastockholm/informationsmaterial.4.10adba9e1616f8edbc9bcad.html
Country/Countries
Sweden
Original language
Swedish
Available Language(s)
English
Contact e-mail
broschyrer.medicarrier@regionstockholm.se
Campaign link
https://janusinfo.se/download/18.4034fea1677d73e07a2e42e/1544422317011/Cold.pdf
Objective(s)
1. Promote rational use of antibiotics by explaining that the common cold is caused by viruses, not bacteria.
2. Educate the public—particularly patients—on typical cold symptoms, expected duration, and self-care measures.
3. Reduce unnecessary antibiotic prescriptions by aligning patient expectations with evidence-based treatment.
4. Support healthcare providers in communicating clearly about viral infections and when antibiotics are not needed.
Target audience
General public
Parents / Relatives
Campaign Scope
National
Communication Channels Used
Book
Campaign Material(s)
Book
Key messages
1- We must protect our antibiotics.
Campaign Focus
Human health
Campaign Setting
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Use of colors
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Content accessibility
Yes
Content accessibility
Plain language
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
No scientific evidence or references, unclear if evidence-based
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Key messages not clearly indicated
Campaign timeline information incomplete or missing
Interactive features not included
Reporting on results or impact not found
1. No formal evaluation data published—limiting assessment of true impact.
2. Books in distribution: Books may mostly reach clinic-attending patients, skipping digitally underserved groups.
3. Health literacy bias: Text-heavy leaflets may be less accessible to individuals with lower literacy.
Using plain language and visual aids can support health literacy.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
1. Simplicity and clarity drive carriage—straight information works in fast-care settings.
2. Self-care empowerment reduces unnecessary doctor visits and antibiotic pressures.
3. For maximal impact, integration with provider training and prescription audit systems is advisable.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Evaluation Absence Bias
Inclusivity Bias
Involvement Bias
Scientific Basis Bias
1. No formal evaluation data published—limiting assessment of true impact.
2. Bias in distribution: Leaflets may mostly reach clinic-attending patients, skipping digitally underserved groups.
3. Health literacy bias: Text-heavy leaflets may be less accessible to individuals with lower literacy.
Lack of scientific evidence
Limited accessibility
Limited feedback loop
Limited reach / Single channel
No Measurable Outcomes or Evaluation Plan
1. No evaluation data published publicly E.g. no information about user feedback.
2. Lack of quantitative and qualitative indicators.
3. Lacks interactive or digitally engaging elements.
4. No structured way to confirm patient understanding.

Endorsements by Trusted Institutions
1. Easy to distribute and low-cost to implement.