Objectives and Target Audience
Objective(s)
1. Reduce unnecessary or inappropriate antibiotic prescribing in outpatient and inpatient care.
2. Promote correct antibiotic use in line with evidence and current resistance trends.
3. Make trusted recommendations easily accessible to practitioners nationwide.
4. Provide quick, easy, and reliable access to national antibiotic treatment recommendations.
2. Promote correct antibiotic use in line with evidence and current resistance trends.
3. Make trusted recommendations easily accessible to practitioners nationwide.
4. Provide quick, easy, and reliable access to national antibiotic treatment recommendations.
Target audience
Nurses
General practitioners
Medical doctors
Medical students
Campaign Scope
National
Communication Strategy
Communication Channels Used
Mobile Application
websites/blogs
Campaign Material(s)
Mobile app
Guideline documentation
Campaign Focus
Human health
Campaign Setting
GP practice
Walk in clinics
Hospital
Telehealth
emergency rooms
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Use of colors
Icongraphy
Symbols
Speech bubbles
Favorites/Bookmarks
Quick tips
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Specialized
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Impact Evaluation
Evaluation methods used
Prescription surveillance
Resistance pattern monitoring
Provider feedback
Policy benchmarking
Download analytics
In-app usage statistics
User feedback surveys
Community participation in evaluation
Yes
Quantitative impact indicators
Download
Adherence rates
Shorter treatment duration
Reduction in total antibiotic prescribing
App usage rates
Session lenghts
Qualitative impact indicators
Attitude changes
Patient satisfaction
Practitioner acceptance of guidelines
Level of awareness
User satisfaction
Measured results
Known from https://www.icmra.info/drupal/sites/default/files/2022-11/amr_best_practices_report.pdf:
1. Achieved Sweden’s “250-prescriptions-per-1000” goal ahead of schedule.
2. Significant behavior changes: 2.1. Decline in quinolone use for UTIs. 2.2. Elimination of antibiotics for uncomplicated otitis media in children.
1. Achieved Sweden’s “250-prescriptions-per-1000” goal ahead of schedule.
2. Significant behavior changes: 2.1. Decline in quinolone use for UTIs. 2.2. Elimination of antibiotics for uncomplicated otitis media in children.
Lessons and Observations
Documents
Documents