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BVC Strama Halland - - Material locally produced

Title or slogan
BVC Strama Halland - - Material locally produced
Publication Year
2025
Leading Institution
Strama Halland
Source
- Main webpage: https://strama.se/informations-utbildningsmaterial/informationsmaterial/lokalt-framtaget-material/
Country/Countries
Sweden
Original language
Swedish
Contact e-mail
smittskydd@regionhalland.se
Campaign link
https://strama.se/informations-utbildningsmaterial/informationsmaterial/lokalt-…
Objective(s)
Provide child health centre staff (BVC) with training on AMR and rational antibiotic use.

Strengthen prevention and management of infections in children without unnecessary antibiotic use.

Support Swedish national Strama strategy through pediatric care.
Target audience
Healthcare professionals
Campaign Scope
National
Partners or Allies
STRAMA (Swedish Strategic Programme Against Antibiotic Resistance)
Communication Channels Used
website
Campaign Material(s)
PowerPoint presentations
Brochure
Video
Guide
Key messages
Children often recover from infections without antibiotics.

Antibiotics must be prescribed cautiously in pediatric care.

Staff at child health centres play a key role in communicating AMR risks to parents.

Rational use today protects children’s health tomorrow.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Patients
healthcare professionals
sickness
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
Campaign with regular updates
Campaign Start Year
1995
Campaign End Year
2025
Replicability
Yes
Campaign Status
Active
Funding details not disclosed.
Reporting on results or impact not found
Accessible formats for visually impaired users not provided
Not all official or widely spoken languages are covered
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Language Bias
Limited feedback loop
One-way communication
No translation to other languages
Accessibility
Call to Action
Clear messaging
Dedicated website or online portal