Objectives and Target Audience
Objective(s)
Provide healthcare providers with reliable patient information tools on antibiotics.
Support rational prescribing in outpatient settings.
Educate patients on when antibiotics are (and are not) needed.
Reduce unnecessary antibiotic consumption and AMR development.
Support rational prescribing in outpatient settings.
Educate patients on when antibiotics are (and are not) needed.
Reduce unnecessary antibiotic consumption and AMR development.
Target audience
Healthcare professionals
Patients
Campaign Scope
National
Collaborations
Partners or Allies
Strama Network
Communication Strategy
Communication Channels Used
website
Campaign Material(s)
Leaflets
Posters
Key messages
Antibiotics do not work against viral infections like colds and flu.
Overuse of antibiotics drives resistance.
Patients can recover without antibiotics in many cases.
Rational use protects antibiotics for the future.
Overuse of antibiotics drives resistance.
Patients can recover without antibiotics in many cases.
Rational use protects antibiotics for the future.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Patients
healthcare professionals
pills
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents
Leaflets and posters
Document
Treatment recommendations for common infections in outpatient care
Document