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European Antibiotic Awareness Day (EAAD) 2014: Everyone is responsible, everywhere

Title or slogan
European Antibiotic Awareness Day (EAAD) 2014: Everyone is responsible, everywhere
Publication Year
2014
Leading Institution
European Centre for Disease Prevention and Control (ECDC)
Source
https://antibiotic.ecdc.europa.eu/en/news-release-2014
Country/Countries
Europe
Original language
English
Available Language(s)
English
Campaign link
https://antibiotic.ecdc.europa.eu/en/news-release-2014
Objective(s)
Raise awareness of antibiotic misuse/resistance and support national campaigns promoting prudent use
Target audience
General public
Healthcare professionals
Policy-makers and government authorities
Campaign Scope
International
Communication Channels Used
websites/blogs
Social Media
Online materials
Campaign Material(s)
Infographic
Key messages
Use antibiotics responsibly — only when prescribed — to help stop the spread of antibiotic resistance in Europe.
Campaign Setting
Community
Online
Use of Scientific Evidence
Yes
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
Yes
Content accessibility
24-hour global Twitter conversation around the world hosted jointly by participating organisations
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Events
18 November
Campaign Start Month
11
Campaign Start Year
2014
Campaign End Month
11
Campaign End Year
2014
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Access point for campaign materials not clearly provided
Funding details not disclosed.
Reporting on results or impact not available
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
No adaptation for different age groups
Not all official or widely spoken languages are covered
Partial translation for multilingual target audience
Framing messages around personal or family benefits may improve engagement.
Including links to scientific sources may enhance transparency
Including links to scientific sources where relevant may enhance transparency and support users seeking more information.
International Collaboration Enriches Understanding
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Disability Accessibility Bias
Language Bias
Outcome Bias
Accessibility
Clear messaging
Community participation
Endorsements by Trusted Institutions
Regular updates
Supports Public Health Goals
Use of scientific evidence