Skip to main content
Want to correct or add a campaign to our database?

Det är vanligt att äldre har bakterier i urinen (It is common for elderly people to have bacteria in their urine (Brochure))

Objective(s)
1. Educate healthcare staff and caregivers on the difference between asymptomatic bacteriuria (ABU) and urinary tract infections (UTIs).
2. Discourage unnecessary antibiotic use in elderly patients with ABU.
3. Reduce antibiotic resistance by promoting evidence-based decision-making in elderly care.
Target audience
Nurses
Healthcare professionals
Pharmacists
Medical students
Elderly people
Caregivers
Campaign Scope
Regional
Communication Channels Used
Printed materials
websites/blogs
Institutional distribution
Campaign Material(s)
Brochure
Key messages
Potentially:
1. Bacteria in urine without symptoms is common and harmless in older adults.
2. Do not use antibiotics unless clear infection symptoms are present.
3. Avoid unnecessary urine dipstick testing.
4. Focus on clinical symptoms, not test results.
5. Unnecessary treatment leads to resistance and harm.
Campaign Focus
Human health
Campaign Setting
Nursing homes
Elder care environments
Geriatric wards
Assisted living facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Use of colors
Icongraphy
Educational model applied
Transmissive
Constructivist
Content Complexity Level
Specialized
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Identified gaps
No scientific evidence or references, unclear if evidence-based
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Identified gaps
1. No evaluation component described or implied.
2. No tracking of behavior change or antibiotic prescribing patterns.
3. No patient education — the message is entirely provider-focused.
4. No multi-format adaptation (e.g., mobile, online, training modules).
5. No explicit feedback mechanism or follow-up strategy.
Lessons learned
Multilingual materials may reach more diverse communities.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
Lessons learned
1. Printed educational materials can play a strategic role in clinical settings.
2. Reducing overtreatment in elder care requires strong, clear messaging and trust in guidance.
3. Future improvements could include: 3.1. Training modules with case studies or simulations. 3.2. A feedback loop to assess prescribing changes. 3.3 Incorporating patient or family education to support shared decision-making. 3.4 Inclusion of visual flowcharts or decision aids for frontline staff.
Identified biases
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Scientific Basis Bias
Vulnerable Groups Bias
Identified biases
1. Assumes access to structured elder care and trained staff.
2. May underplay the complexity of atypical symptom presentation in the elderly.
3. Assumes audience trusts guidelines without providing sources or rationale depth.



Identified Weaknesses
Limited feedback loop
Limited accessibility
Limited reach / Single channel
Identified Weaknesses
1. Absence of evaluation methods, quantitative and qualittaive indicatros are not described/provided. And there is no data on outcomes, reach, or effectivenees.
2. No interactivity or engagement features.
3. Lacks contextual examples or case scenarios.
4. Not adapted for caregivers with low literacy or multicultural backgrounds.
5. No formal educational pathway — likely a one-off intervention.
6. No monitoring or evaluation tools included.
Identified Strengths
Dedicated website or online portal
Easy to locate materials
Call to Action
Identified Strengths
1. Educational model is Transmissive (emitter-centered): Brochure delivers fixed messages with no interactive elements.
Designed to correct clinical misconceptions. And mild constructivist aspect: Encourages application of knowledge to clinical decision-making. Not participatory or gamified.
2. Clear and actionable messaging.
3. Focused on reducing antibiotic misuse, aligned with public health goals.
4. Simple format, likely low-cost to produce and distribute.
5. Based on evidence-informed best practices for ABU management.