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Råd till äldre och anhöriga vid bakterier i urinen (Good advice in case of infection - For those aged 65 and over)

Title or slogan
Råd till äldre och anhöriga vid bakterier i urinen (Good advice in case of infection - For those aged 65 and over)
Leading Institution
Strama Gävleborg
Source

-Page from Strama portal: https://strama.se/informations-utbildningsmaterial/informationsmaterial/lokalt-framtaget-material/
-Page from region Gavlerg centralizing several resources, including materials to be printed and available online and online

More+ -Page from Strama portal: https://strama.se/informations-utbildningsmaterial/informationsmaterial/lokalt-framtaget-material/
-Page from region Gavlerg centralizing several resources, including materials to be printed and available online and online trainings: https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapsstod-och-rutiner/smittskydd/strama/
-Brochure available at https://www.regiongavleborg.se/globalassets/landstinget_a-o/smittskyddsenhet/strama/patientinformation/goda_rad_vid_infektion_till_dig_over_65_ar.pdf
- Brochure Advice for the elderly and relatives regarding bacteria in the urine is not available in this hub but manual search allowed us to locate it: https://www.regiongavleborg.se/globalassets/landstinget_a-o/smittskyddsenhet/strama/patientinformation/samlad_information/10_rad_till_aldre_och_anhoriga_bakterier_urin.pdf
Country/Countries
Sweden
Original language
Swedish
Available Language(s)
Swedish
Contact e-mail
strama@regiongavleborg.se
Campaign link
https://www.regiongavleborg.se/globalassets/landstinget_a-o/smittskyddsenhet/st…
https://www.regiongavleborg.se/globalassets/landstinget_a-o/smittskyddsenhet/st…
Objective(s)
1. Promote infection prevention and self-care among people aged 65+.
2. Reduce unnecessary healthcare visits and antibiotic prescriptions.
3. Raise awareness of antibiotic resistance and when antibiotics are or are not needed.
4. Encourage early identification of serious infections and proper health-seeking behavior.
Target audience
Nurses
Healthcare professionals
Elderly people
Caregivers
Campaign Scope
Regional
Communication Channels Used
Printed materials
websites/blogs
Institutional distribution
Campaign Material(s)
Brochure
Key messages
Potentially:
1. Not all infections require antibiotics.
2. Many mild infections resolve on their own.
3. Antibiotic resistance is rising and must be prevented.
4. Follow healthy lifestyle practices to prevent infections.
5. Know when to seek care, and use 1177 (Swedish health hotline) as a resource.
6. Vaccination is important: influenza, pneumococcus.
7. Self-care and hygiene are essential to reduce risk of complications.
Campaign Focus
Human health
Campaign Setting
Nursing homes
Elder care environments
Geriatric wards
Assisted living facilities
Outpatient care
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Use of colors
Photos
Educational model applied
Transmissive
Constructivist
Content Complexity Level
Specialized
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Replicability
Yes
Content usage license
Free
Campaign Status
Active
No scientific evidence or references, unclear if evidence-based
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
1. No evaluation component described or implied.
2. No tracking of behavior change or antibiotic prescribing patterns.
3. Not interactive or adapted for users with vision impairments or low literacy.
4. Limited cultural adaptation — assumes high health literacy and access to regional resources.
5. No multi-format adaptation (e.g., mobile, training modules).
6. No explicit feedback mechanism or follow-up strategy.
Multilingual materials may reach more diverse communities.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
1. Health communication for older adults can be effective when it is: Clear, practical, and non-alarmist. Paired with preventive framing (e.g., vaccines, lifestyle). Delivered proactively (before infection or hospitalization)
2. Future iterations could: Add QR codes linking to video explainers or audio versions. Incorporate feedback or self-assessment tools. Include case scenarios or checklists for decision-making. Explore peer-educator models or community-based engagement
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Scientific Basis Bias
Vulnerable Groups Bias
1. Assumes access to Swedish health services and knowledge of how to navigate them.
2. Strongly biomedical in tone — may underrepresent emotional or social aspects of illness in elderly.



Limited feedback loop
Limited accessibility
Limited reach / Single channel
1. Absence of evaluation methods, quantitative and qualittaive indicatros are not described/provided. And there is no data on outcomes, reach, or effectivenees.
2. No interactivity or engagement features.
3. One-size-fits-all format: No tailoring by education level, health literacy, or digital access.
4. Static medium: Printed guide can't be easily updated or personalized.
5. No structured education program or referral to continued learning.
Easy to locate materials
Call to Action
1. A printed brochure (guidebook style), ~24 pages, covering relevant areas including: Self-care for respiratory, urinary, and skin infections. Signs and symptoms of serious infections. Use and misuse of antibiotics. Bacterial resistance. Preventive health practices (vaccination, hygiene, diet, physical activity). Sex-specific infection advice (e.g., postmenopausal urinary care).
2. Is mild constrictivist: Encourages older adults to connect symptoms with action and practice prevention based on experience.