Objectives and Target Audience
Objective(s)
To call on One Health stakeholders, policymakers, health care providers, and the general public to be Antimicrobial Resistance (AMR) Awareness champions.
Target audience
Policy-makers and government authorities
Healthcare professionals
General public
One Health stakeholders
Campaign Scope
International
Collaborations
Partners or Allies
Food and Agriculture Organization of the United Nations (FAO)
World Organisation for Animal Health (WOAH)
UN Environment Programme (UNEP)
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Webinars
Events
Campaign Material(s)
stamps
Banners
social media tiles
Videos
Infographic
Posters
Comic
PAHO
GIFs
NTD tiles
Key messages
Use antimicrobials responsibly in humans, animals, and plants to protect their effectiveness and combat resistance worldwide.
Campaign Focus
One Health
Campaign Setting
Online
Community
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Human
Animals
Environment
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
Yes
Diversity and Inclusion
inclusive materials
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
PAHO materials in English and link to materials in Spanish
Evidence for
Social media
Document
Source
Videos and animations link to download in English
Euro assets in Albanian, Romanian, Georgian, Serbian, Turkish
Evidence for
Leaflet
Document
Social media materials in english and link to materials in: Arabic, Chinese, French, Russian, Spanish
Evidence for
Social media
Document
Event toolkit EN
Evidence for
toolkit
Document
Posters and slides EN
Evidence for
PowerPoint
Document
Go Blue for AMR - English
Evidence for
Banner
Document
Comic strips - English materials
Evidence for
comic
Document
Stamps materials in: English, Arabic, Chinese, French, Russian, Spanish
Evidence for
stamps
Document