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Mindre antibiotika - Mer av eget försvar (Less antibiotics - More self-defense)

Title or slogan
Mindre antibiotika - Mer av eget försvar (Less antibiotics - More self-defense)
Leading Institution
Strama Gävleborg
Source

-Page from region Gavlerg centralizing several resources, including materials to be printed and available online and online trainings: https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapsstod-och-rutiner/smittskydd/strama/
-B

More+ -Page from region Gavlerg centralizing several resources, including materials to be printed and available online and online trainings: https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapsstod-och-rutiner/smittskydd/strama/
-Brochure available at https://www.regiongavleborg.se/globalassets/landstinget_a-o/smittskyddsenhet/strama/pappa_barn_a3_original_150115.pdf
Country/Countries
Sweden
Original language
Swedish
Available Language(s)
Swedish
Contact e-mail
strama@regiongavleborg.se
Campaign link
https://www.regiongavleborg.se/globalassets/landstinget_a-o/smittskyddsenhet/st…
https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapssto…
Objective(s)
1. Inform caregivers (especially parents) that antibiotics are not always necessary.
2. Normalize non-antibiotic treatment and natural recovery for children.
3. Emphasize the immune system's ability to fight infections.
Target audience
Caregivers
Preschool-aged children (ages 3–6).
Clinics
Campaign Scope
Regional
Communication Channels Used
Printed materials
websites/blogs
Campaign Material(s)
Posters
Key messages
Potentially:
1. "Children’s immune systems can fight infections without antibiotics."
2. "Colds, sore throats, and ear infections often pass with rest and care."
3. Implicit message: Avoid unnecessary antibiotic use in children.
Campaign Focus
Human health
Campaign Setting
Pediatric settings
Hospital
Waiting rooms
Kindergartens
Schools
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Use of colors
Photos
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Replicability
Yes
Content usage license
Free
Campaign Status
Active
No scientific evidence or references, unclear if evidence-based
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
1. Excludes high-risk children (e.g., chronic illnesses, immunocompromised).
2. No mention of communication with healthcare professionals.
3. No support tools (e.g., symptom checklists or hotline).
Multilingual materials may reach more diverse communities.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
1. Health communication for older adults can be effective when it is: Clear, practical, and non-alarmist. Paired with preventive framing (e.g., vaccines, lifestyle). Delivered proactively (before infection or hospitalization)
2. Future iterations could: Add QR codes linking to video explainers or audio versions. Incorporate feedback or self-assessment tools. Include case scenarios or checklists for decision-making. Explore peer-educator models or community-based engagement
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Scientific Basis Bias
Vulnerable Groups Bias
1. Overconfidence bias in self-care: may delay necessary doctor visits.
2. Assumes parents understand infection types (viral vs bacterial).
3. Language/cultural bias: Only in Swedish, no inclusive formats or translations visible.





Limited feedback loop
Limited accessibility
Limited reach / Single channel
1. No guidance on when to seek medical help.
2. Lacks concrete symptom thresholds (e.g., fever duration, complications).
3. No reference to evidence or sources.
Easy to locate materials
Call to Action
1. Emotionally relatable image (father-child).
2. Reassuring tone: supports trust in natural healing.
3. Encourages informed patience over automatic medication.