Objectives and Target Audience
Objective(s)
Increase global awareness, understanding, and promote best practices in antimicrobial use across One Health stakeholders
Target audience
General public
Healthcare professionals
One Health stakeholders
Policy-makers and government authorities
Campaign Scope
International
Collaborations
Partners or Allies
Food and Agriculture Organization of the United Nations (FAO)
World Organisation for Animal Health (WOAH)
UN Environment Programme (UNEP)
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Webinars
Events
Campaign Material(s)
PAHO
Videos
Banners
stamps
Comic
NTD tiles
Posters
GIFs
Infographic
social media tiles
Key messages
Work together through a One Health approach to ensure antimicrobials remain effective by preventing misuse and reducing the spread of resistance.
Campaign Focus
One Health
Campaign Setting
Online
Community
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Human
Animals
Environment
Pill/capsule icons
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
Yes
Diversity and Inclusion
inclusive materials
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Impact Evaluation
Evaluation methods used
Sentiment analysis
QUANTITATIVE PERFORMANCE ANALYSIS of social media posts
media coverage analysis
Engament of stakeholders
Quantitative impact indicators
participation
Measured results
Sentiment analysis, QUANTITATIVE PERFORMANCE ANALYSIS
Lessons and Observations
Documents
Documents
Videos and animations link to download ( Vaccine & AMR, Drug resistance & malaria, Drug resistance & TB, Drug resistance & HIV, AMR)
PAHO social media - English materials
Evidence for
Social media
Post
Document
Source
PAHO social media - Link to materials in: Portuguese, French, Spanish
Evidence for
Social media
Post
PAHO posters - Link to materials in: Portuguese, French, Spanish
PAHO posters - English materials
PAHO infographics - English materials
Evidence for
infographics
Document
Source
PAHO infographics - Link to materials in: Spanish
Evidence for
infographics
PAHO animations - English materials
PAHO animations - Link to materials in: Portuguese, French, Spanish
Go Blue for AMR - English materials
Evidence for
Banner
Document
Stamps and Branding Links to materials in: Arabic, Chinese, French, Russian, Spanish
Evidence for
stamps
branding
Stamps and Branding English materials and link to other (materials) formats
Evidence for
stamps
branding
Document
Comic strips - English materials
Evidence for
comic
Document
NTD tiles - English materials
Evidence for
NTD tiles
Document
Posters - English materials (editable)
Posters - English materials (others)
GIFs - Links to materials in: Arabic, Chinese, French, Russian, Spanish
GIFs - English materials
Slides templates - English materials
Evidence for
slides templates
Document
Social media tiles - Links to materials in: Arabic, Chinese, French, Russian, Spanish
Evidence for
Social media
Social media tiles - Social media posts- English materials and link to other (materials) formats
Evidence for
Social media
Post
Document