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Lower urinary tract infection in women

Objective(s)
1. Provide clinical recommendations for the diagnosis and treatment of uncomplicated lower urinary tract infections (UTIs) in women.
2. Encourage appropriate antibiotic use to help reduce resistance.
3. Clarify when treatment is necessary and when it is not.
Target audience
Healthcare professionals
Nurses
Campaign Scope
Regional
Communication Channels Used
Printed materials
websites/blogs
Institutional distribution
Campaign Material(s)
Brochure
Key messages
Potentially:
1. Do not treat bacteriuria without symptoms (asymptomatic bacteriuria should not be treated).
2. Diagnosis should be based on clinical symptoms, not only on urine dipstick or cultures.
3. Short-course antibiotics are effective; avoid overtreatment.
4. Recurrent UTIs require careful reassessment, not automatic repeated prescriptions.
5. Use first-line antibiotics to minimize resistance (e.g., pivmecillinam, nitrofurantoin).
Campaign Focus
Human health
Campaign Setting
Outpatient care
Hospital
Clinics
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Photos
Educational model applied
Transmissive
Content Complexity Level
Specialized
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Identified gaps
No scientific evidence or references, unclear if evidence-based
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Identified gaps
1. No mention of patient education or shared decision-making.
2. No strategy for monitoring adherence to guidelines.
3. Lacks advice on communication strategies with patients about withholding antibiotics.
4. No multilingual or culturally adapted versions.
5. No links to patient-facing materials, despite relevance to women’s health.
Lessons learned
Multilingual materials may reach more diverse communities.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
Lessons learned
1. A clear clinical protocol helps standardize care and reduce inappropriate antibiotic use.
2. Even clinical guidance would benefit from layered materials, including summaries, infographics, or decision aids.
3. Including patient-facing complements (e.g., FAQ handouts or posters) would reinforce shared understanding.
4. Clinical adoption is more likely if guidance includes monitoring tools or feedback loops.
Identified biases
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Scientific Basis Bias
Vulnerable Groups Bias
Identified biases
1. Professional-centered bias: assumes all clinical encounters follow ideal protocol.
2. Assumes resource availability: e.g., consistent access to urine cultures, first-line antibiotics.
3. Medical paternalism: lacks discussion of patient preferences or treatment acceptability.
4. Implicitly assumes low variability in health literacy or language needs among patients.


Identified Weaknesses
Limited feedback loop
Limited accessibility
Limited reach / Single channel
Identified Weaknesses
1. No visual aids or infographics to enhance usability.
2. Lacks patient communication tools or complementary public messaging.
3. No implementation strategy or follow-up procedures.
4. Doesn’t consider health equity or access issues.
Identified Strengths
Easy to locate materials
Call to Action
Identified Strengths
1. Seems to be clearly structured.
2. Encourages symptom-based diagnosis, not over-reliance on tests.
3. Includes specific antibiotic options and treatment durations.
4. Addresses recurrent infections with appropriate caution.