Skip to main content
Want to correct or add a campaign to our database?

Tandvårdsbroschyr – till patienter (Dental brochure – for patients)

Objective(s)
1. Reduce unnecessary antibiotic prescriptions before or after dental procedures.
2. Ensure antibiotics are used only when benefit clearly outweighs risk.
Target audience
Healthcare professionals
Patients
Dentists
Campaign Scope
Regional
Communication Channels Used
websites/blogs
Dental clinics
Brochure
Campaign Material(s)
Brochure
Key messages
Potentially:
1. Most patients do not need antibiotics before or after dental procedures.
2. Antibiotics should be limited to cases where the risk of infection is significant.
3. Good oral hygiene is crucial for preventing infections.
4. Unnecessary antibiotic use harms both the individual (side effects, disrupted flora) and society (resistance).
5. Antibiotics reserved for patients with: 5.1. Fever or systemic symptoms. 5.2. Spread of dental infections. 5.3. Compromised immunity 5.4. Recent high-dose jawbone radiation. 5.5. Very recent joint prosthesis plus other risk factors


4.
5.
6.
7.
Campaign Focus
Human health
Campaign Setting
Dental clinics
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Photos
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Identified gaps
No scientific evidence or references, unclear if evidence-based
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Identified gaps
1. No patient-friendly decision aids (e.g., symptom checklists, Q&A).
2. Not multilingual—only in Swedish; limits reach to non-Swedish speakers.
3. Lacks behavioral prompts (e.g., reminders to ask dentists about necessity).
4. No reference to physician–dentist coordination or feedback loops.
Lessons learned
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Lessons learned
1. Brevity and clarity are effective for patient brochures.
2. Including risk group specifics makes recommendations actionable.
3. Future materials could benefit from: 3.1. Multilingual formats. 3.2. Interactive tools like checklists or QR-linked info 3.3. Mechanisms to monitor uptake, e.g., asking dentists to log patient receipt.
Identified biases
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Scientific Basis Bias
Vulnerable Groups Bias
Identified biases
1. Patient-autonomy limitation: Messaging is authoritative, not encouraging dialogue.
2. Assumes compliance: Presumes patients will accept dentist's judgment without question.
3. Ignores provider incentives: No discussion of dental practitioner prescribing pressures or habits.


Identified Weaknesses
Limited feedback loop
Limited accessibility
Limited reach / Single channel
Identified Weaknesses
1. Lacks visuals or interactive elements that enhance comprehension.
2. One-way communication may not fully engage patients.
3. No follow-up mechanism to track brochure impact.
4. Limited accessibility for diverse populations.
Identified Strengths
Easy to locate materials
Call to Action
Identified Strengths
1. Clear, focused content on antibiotic need in dental context.
2. Balanced messaging: considers both benefit and risk.
3. Includes specific risk groups with clear criteria.
4. Emphasizes oral hygiene as key preventive measure.