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Antibióticos, protegernos es su trabajo. El tuyo, usarlos bien

Title or slogan
Antibióticos, protegernos es su trabajo. El tuyo, usarlos bien
Publication Year
2023
Leading Institution
Agencia Española de Medicamentos y Productos Sanitarios (AEMPS)
Source
https://www.aemps.gob.es/informa/campana-para-el-uso-prudente-de-los-antibioticos-antibioticos-protegernos-es-su-trabajo-el-tuyo-usarlos-bien/#:~:text=noviembre%20de%202023-,%E2%80%9CAntibi%C3%B3ticos%2C%20protegernos%20es%20su%20trabajo.,Uso%20Prude
More+ https://www.aemps.gob.es/informa/campana-para-el-uso-prudente-de-los-antibioticos-antibioticos-protegernos-es-su-trabajo-el-tuyo-usarlos-bien/#:~:text=noviembre%20de%202023-,%E2%80%9CAntibi%C3%B3ticos%2C%20protegernos%20es%20su%20trabajo.,Uso%20Prudente%20de%20los%20Antibi%C3%B3ticos.
Country/Countries
Spain
Original language
Spanish
Available Language(s)
Spanish
Contact e-mail
comunicacion@aemps.es
Campaign link
https://www.aemps.gob.es/informa/campana-para-el-uso-prudente-de-los-antibiotic…
Objective(s)
The main objective of this campaign is to raise awareness among the entire population about the proper use of antibiotics.
Target audience
General public
Campaign Scope
National
Communication Channels Used
TV
Social Media
websites/blogs
Social Media Used
YouTube
LinkedIn
Instagram
X (Twitter)
Campaign Material(s)
Video
Posters
Key messages
Antibiotics should only be used for bacterial infections — not for conditions like flu, headaches, or colds.

Misusing antibiotics reduces their effectiveness when they are truly needed.

Inappropriate use of antibiotics endangers the health of people, animals, and the environment.
Campaign Focus
One Health
Campaign Setting
Online
Media and Public outreach
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Continuity strategy
One-off campaign
Campaign Start Month
11
Campaign Start Year
2023
Campaign End Month
11
Campaign End Year
2023
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Funding details not disclosed.
Not all official or widely spoken languages are covered
Subtitles or captions missing, limited or unclear
Frequently Asked Questions (FAQs) section not included
Community voices or lived experiences not included
Collaboration with stakeholders not indicated
Reporting on results or impact not found
Providing sign language interpretation or accurate captions may improve accessibility for people with hearing impairments.
Evaluation Absence Bias
Involvement Bias
Language Bias
No Measurable Outcomes or Evaluation Plan
Limited materials available; campaign consists only of a single short video with no additional content or supporting information.
Call to Action
Clear messaging
Multichannel dissemination
Dedicated website or online portal

Sign language used