Objectives and Target Audience
Objective(s)
The aim of the campaign is to promote the appropriate use of antibiotics by informing doctors and the general (non-specialist) public about the risks associated with excessive and incorrect use of antibiotics.
Target audience
Patients
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Video
Web
Key messages
Potentially:
1. Use antibiotics only when prescribed by a doctor.
„Nu folosi antibiotice dacă nu îți sunt prescrise de un medic.”
Do not use antibiotics unless they are prescribed by a doctor.
„Nu insista să primeşti antibiotic dacă medicul îți spune că nu este necesar.”
Do not insist on receiving antibiotics if the doctor tells you they are not necessary.
„Este foarte important să luăm antibiotice DOAR la recomandarea medicului...”
It is very important to take antibiotics ONLY at the recommendation of the doctor...
2. Avoid self-medication and using leftover or someone else’s antibiotics.
„Nu păstra antibiotice pentru o viitoare infecție...”
Do not keep antibiotics for a future infection...
„...şi nu folosi antibiotice rămase de la un episod anterior de boală.”
...and do not use antibiotics left over from a previous episode of illness.
„Nu lua antibiotice prescrise altei persoane...”
Do not take antibiotics prescribed to another person...
„...şi nici nu împărți antibioticele prescrise ție cu alți bolnavi, chiar dacă manifestările bolii par asemănătoare.”
...and do not share your prescribed antibiotics with other patients, even if the symptoms of the illness seem similar.
3.Antibiotic misuse contributes to bacterial resistance.
„Apare pe o scară tot mai largă rezistența bacteriilor față de antibioticele la care sunt expuse.”
Bacterial resistance to the antibiotics they are exposed to is increasingly widespread.
„Infecțiile determinate de bacteriile rezistente la antibiotice sunt mai greu de tratat...”
Infections caused by antibiotic-resistant bacteria are more difficult to treat...
„...va nevoie de antibiotice mai toxice şi mai costisitoare...”
...requiring more toxic and expensive antibiotics...
„...într-unele cazuri, rămân foarte puține soluții pentru tratamentul infecțiilor cu bacterii rezistente.”
...in some cases, very few treatment options remain for infections caused by resistant bacteria.
„Dacă folosim antibiotice eronat sau când nu este nevoie de ele, atunci toate aceste riscuri apar fără a avea niciun beneficiu din administrarea lor.”
If we use antibiotics incorrectly or when they are not needed, all these risks appear without any benefit from taking them.
„...inclusiv pentru posibilitatea de a trata eficient generațiile viitoare...”
...including the ability to treat future generations effectively...
4. Do not use antibiotics for viral infections like cold and flu.
„Gripa şi răceala sunt două exemple de infecții peste care antibioticele nu ne ajută să trecem.”
Flu and colds are two examples of infections for which antibiotics do not help us recover.
„Aceste două boli sunt cauzate de virusuri, nu de bacterii, iar virusurile nu sunt distruse de antibiotice!”
These two illnesses are caused by viruses, not bacteria, and viruses are not destroyed by antibiotics!
5. Prevent infections through hygiene and vaccination.
„Previno infecțiile prin spălarea regulată a mâinilor...”
Prevent infections by regularly washing your hands...
„...evitarea contactului cu persoanele bolnave...”
...avoiding contact with sick individuals...
„...şi prin efectuarea la timp a vaccinurilor recomandate.”
...and by getting recommended vaccines on time.
1. Use antibiotics only when prescribed by a doctor.
„Nu folosi antibiotice dacă nu îți sunt prescrise de un medic.”
Do not use antibiotics unless they are prescribed by a doctor.
„Nu insista să primeşti antibiotic dacă medicul îți spune că nu este necesar.”
Do not insist on receiving antibiotics if the doctor tells you they are not necessary.
„Este foarte important să luăm antibiotice DOAR la recomandarea medicului...”
It is very important to take antibiotics ONLY at the recommendation of the doctor...
2. Avoid self-medication and using leftover or someone else’s antibiotics.
„Nu păstra antibiotice pentru o viitoare infecție...”
Do not keep antibiotics for a future infection...
„...şi nu folosi antibiotice rămase de la un episod anterior de boală.”
...and do not use antibiotics left over from a previous episode of illness.
„Nu lua antibiotice prescrise altei persoane...”
Do not take antibiotics prescribed to another person...
„...şi nici nu împărți antibioticele prescrise ție cu alți bolnavi, chiar dacă manifestările bolii par asemănătoare.”
...and do not share your prescribed antibiotics with other patients, even if the symptoms of the illness seem similar.
3.Antibiotic misuse contributes to bacterial resistance.
„Apare pe o scară tot mai largă rezistența bacteriilor față de antibioticele la care sunt expuse.”
Bacterial resistance to the antibiotics they are exposed to is increasingly widespread.
„Infecțiile determinate de bacteriile rezistente la antibiotice sunt mai greu de tratat...”
Infections caused by antibiotic-resistant bacteria are more difficult to treat...
„...va nevoie de antibiotice mai toxice şi mai costisitoare...”
...requiring more toxic and expensive antibiotics...
„...într-unele cazuri, rămân foarte puține soluții pentru tratamentul infecțiilor cu bacterii rezistente.”
...in some cases, very few treatment options remain for infections caused by resistant bacteria.
„Dacă folosim antibiotice eronat sau când nu este nevoie de ele, atunci toate aceste riscuri apar fără a avea niciun beneficiu din administrarea lor.”
If we use antibiotics incorrectly or when they are not needed, all these risks appear without any benefit from taking them.
„...inclusiv pentru posibilitatea de a trata eficient generațiile viitoare...”
...including the ability to treat future generations effectively...
4. Do not use antibiotics for viral infections like cold and flu.
„Gripa şi răceala sunt două exemple de infecții peste care antibioticele nu ne ajută să trecem.”
Flu and colds are two examples of infections for which antibiotics do not help us recover.
„Aceste două boli sunt cauzate de virusuri, nu de bacterii, iar virusurile nu sunt distruse de antibiotice!”
These two illnesses are caused by viruses, not bacteria, and viruses are not destroyed by antibiotics!
5. Prevent infections through hygiene and vaccination.
„Previno infecțiile prin spălarea regulată a mâinilor...”
Prevent infections by regularly washing your hands...
„...evitarea contactului cu persoanele bolnave...”
...avoiding contact with sick individuals...
„...şi prin efectuarea la timp a vaccinurilor recomandate.”
...and by getting recommended vaccines on time.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Human
Medication boxes
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents
Video Campanie Nu-antibiotice la-ntamplare
Evidence for
Video
Campaign
Document
Informative text on web for patients
Evidence for
Campaign
Information text