Objectives and Target Audience
Objective(s)
The aim of the campaign is to promote the appropriate use of antibiotics by informing doctors and the general (non-specialist) public about the risks associated with excessive and incorrect use of antibiotics.
Target audience
General practitioners
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Web
Key messages
Potentially:
1. Antibiotic resistance is a serious global threat that requires a collective effort.
„...rezistenței microbiene la antibiotice. Aceasta a atins dimensiunea unei amenințări globale la adresa existenței speciei umane, a devenit evident că doar printr-un efort comun putem limita această evoluție.”
"...microbial resistance to antibiotics. It has reached the scale of a global threat to the existence of the human species, and it has become evident that only through a joint effort can we limit this evolution."
2. The campaign promotes appropriate antibiotic use to reduce excessive and incorrect prescriptions.
„Scopul campaniei este să promoveze utilizarea adecvată a antibioticelor prin informarea medicilor şi a publicului nespecialist privind riscul reprezentat de folosirea excesivă si eronată a acestora.”
"The aim of the campaign is to promote the appropriate use of antibiotics by informing doctors and the general (non-specialist) public about the risk posed by excessive and incorrect use of antibiotics."
3. Antibiotic resistance is directly linked to how much antibiotics are used.
„Este cunoscut că rezistența bacteriană la antibiotice este proporțională cu cantitatea de antibiotice utilizate.”
"It is known that bacterial resistance to antibiotics is proportional to the quantity of antibiotics used."
4. Family doctors play a crucial role in preventing misuse, as most antibiotics are prescribed in the community.
„Rolul medicului de familie este extrem de important, întrucât peste 90% din consumul de antibiotice din România este realizat prin farmaciile cu circuit deschis – inclusiv ca urmare a prescripțiilor medicilor de familie.”
"The role of the family doctor is extremely important, as over 90% of antibiotic consumption in Romania is through open-circuit pharmacies — including as a result of family doctors’ prescriptions."
5. Half of antibiotic prescriptions may be unnecessary.
„Organizația Mondială a Sănătății apreciază că aproximativ 50% din prescrierile de antibiotice nu sunt necesare...”
"The World Health Organisation estimates that about 50% of antibiotic prescriptions are unnecessary..."
1. Antibiotic resistance is a serious global threat that requires a collective effort.
„...rezistenței microbiene la antibiotice. Aceasta a atins dimensiunea unei amenințări globale la adresa existenței speciei umane, a devenit evident că doar printr-un efort comun putem limita această evoluție.”
"...microbial resistance to antibiotics. It has reached the scale of a global threat to the existence of the human species, and it has become evident that only through a joint effort can we limit this evolution."
2. The campaign promotes appropriate antibiotic use to reduce excessive and incorrect prescriptions.
„Scopul campaniei este să promoveze utilizarea adecvată a antibioticelor prin informarea medicilor şi a publicului nespecialist privind riscul reprezentat de folosirea excesivă si eronată a acestora.”
"The aim of the campaign is to promote the appropriate use of antibiotics by informing doctors and the general (non-specialist) public about the risk posed by excessive and incorrect use of antibiotics."
3. Antibiotic resistance is directly linked to how much antibiotics are used.
„Este cunoscut că rezistența bacteriană la antibiotice este proporțională cu cantitatea de antibiotice utilizate.”
"It is known that bacterial resistance to antibiotics is proportional to the quantity of antibiotics used."
4. Family doctors play a crucial role in preventing misuse, as most antibiotics are prescribed in the community.
„Rolul medicului de familie este extrem de important, întrucât peste 90% din consumul de antibiotice din România este realizat prin farmaciile cu circuit deschis – inclusiv ca urmare a prescripțiilor medicilor de familie.”
"The role of the family doctor is extremely important, as over 90% of antibiotic consumption in Romania is through open-circuit pharmacies — including as a result of family doctors’ prescriptions."
5. Half of antibiotic prescriptions may be unnecessary.
„Organizația Mondială a Sănătății apreciază că aproximativ 50% din prescrierile de antibiotice nu sunt necesare...”
"The World Health Organisation estimates that about 50% of antibiotic prescriptions are unnecessary..."
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Specialized
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents
Informative text on web for GPs
Evidence for
Campaign
Information text