Objectives and Target Audience
Objective(s)
The aim of the campaign is to promote the appropriate use of antibiotics by informing doctors and the general (non-specialist) public about the risks associated with excessive and incorrect use of antibiotics.
Target audience
Hospital prescribing doctors
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Web
Key messages
Potentially:
1. Antibiotic resistance is increasing and poses a serious risk
„...creşterea alarmantă a rezistenței microbiene la antibiotice...”
"...the alarming increase in microbial resistance to antibiotics..."
2. Bacterial resistance is linked to antibiotic consumption
„...rezistența bacteriană la antibiotice este proporțională cu cantitatea de antibiotice utilizate.”
"Bacterial resistance to antibiotics is proportional to the quantity of antibiotics used."
3. Judicious antibiotic use in hospitals is essential
„Principala modalitate de intervenție disponibilă în spitale este utilizarea judicioasă a antibioticelor...”
"The main intervention available in hospitals is the judicious use of antibiotics..."
4. Use local therapeutic guidelines and resistance data
„...utilizarea unor ghiduri terapeutice locale (bazate pe datele de rezistență bacteriană în spitalul în care lucrezi)...”
"...use of local therapeutic guidelines (based on bacterial resistance data in your hospital)..."
5. Always collect diagnostic samples before starting antibiotics
„NU UITA de prelevarea de produse patologice pentru diagnostic etiologic... înaintea administrării primei doze de antibiotic.”
"DO NOT FORGET to collect pathological samples for etiological diagnosis... before administering the first dose of antibiotic."
6. Follow hospital recommendations for resistant pathogens and reserve antibiotics
„Orientează terapia antibiotică în funcție de recomandările existente în spitalul tău...”
"Guide antibiotic therapy according to the recommendations in your hospital..."
1. Antibiotic resistance is increasing and poses a serious risk
„...creşterea alarmantă a rezistenței microbiene la antibiotice...”
"...the alarming increase in microbial resistance to antibiotics..."
2. Bacterial resistance is linked to antibiotic consumption
„...rezistența bacteriană la antibiotice este proporțională cu cantitatea de antibiotice utilizate.”
"Bacterial resistance to antibiotics is proportional to the quantity of antibiotics used."
3. Judicious antibiotic use in hospitals is essential
„Principala modalitate de intervenție disponibilă în spitale este utilizarea judicioasă a antibioticelor...”
"The main intervention available in hospitals is the judicious use of antibiotics..."
4. Use local therapeutic guidelines and resistance data
„...utilizarea unor ghiduri terapeutice locale (bazate pe datele de rezistență bacteriană în spitalul în care lucrezi)...”
"...use of local therapeutic guidelines (based on bacterial resistance data in your hospital)..."
5. Always collect diagnostic samples before starting antibiotics
„NU UITA de prelevarea de produse patologice pentru diagnostic etiologic... înaintea administrării primei doze de antibiotic.”
"DO NOT FORGET to collect pathological samples for etiological diagnosis... before administering the first dose of antibiotic."
6. Follow hospital recommendations for resistant pathogens and reserve antibiotics
„Orientează terapia antibiotică în funcție de recomandările existente în spitalul tău...”
"Guide antibiotic therapy according to the recommendations in your hospital..."
Campaign Focus
Human health
Campaign Setting
Community
Healthcare facilities
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Specialized
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents
Informative text on web for hospital prescribing doctors
Evidence for
Campaign
Information text