Objectives and Target Audience
Objective(s)
To promote rational and limited use of antibiotics in order to reduce the development of antibiotic resistance
Target audience
Cancer patients
Patients
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Community events
Campaign Material(s)
Website content
Video
exhibition
Leaflets
Online poster
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents
Posters
Leaflet in english
Evidence for
Leaflet
Document
Video
Link to article about exhibition
Evidence for
Exhibition
Links to web information in english
Evidence for
Campaign web
Information text
Link to web information in norwegian
Evidence for
Campaign web
Information text