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Antimicrobial resistance (AMR) - Norwegian cancer society

Objective(s)
To promote rational and limited use of antibiotics in order to reduce the development of antibiotic resistance
Target audience
Cancer patients
Patients
General public
Campaign Scope
National
Communication Channels Used
websites/blogs
Social Media
Community events
Social Media Used
YouTube
Campaign Material(s)
Website content
Video
exhibition
Leaflets
Online poster
Key messages
Potentially:
1 "1 av 5 kreftpasienter trenger antibiotika."
"1 in 5 cancer patients need antibiotics."

2 "Hvis bruk av antibiotika ikke begrenses til de som virkelig trenger det, vil antibiotikaresistens bli en av de største truslene mot mennesker med kreft og andre alvorlige sykdommer."
"If antibiotic use is not limited to those who really need it, antibiotic resistance will become one of the biggest threats to people with cancer and other serious illnesses."

3 "Feil bruk av antibiotika kan føre til utvikling av resistente bakterier, og til at antibiotika ikke lenger har effekt på disse bakteriene."
"Incorrect use of antibiotics can lead to the development of resistant bacteria, and antibiotics no longer having any effect on these bacteria."

4 "Antibiotikaresistente bakterier vil sette kreftbehandlingen flere tiår tilbake i tid."
"Antibiotic-resistant bacteria will set cancer treatment back several decades."

5 "Myter om hvordan bakterier kan bli antibiotikaresistente kan føre til unødvendig og feil bruk av antibiotika."
"Myths about how bacteria can become antibiotic resistant can lead to unnecessary and incorrect use of antibiotics."

6 "Med oppdagelsen av penicillin for over 70 år siden trodde vi at hadde funnet en kur mot alle infeksjoner. Nå har bakteriene blitt motstandsdyktige, og verden trenger en ny kur."
"With the discovery of penicillin over 70 years ago, we thought we had found a cure for all infections. Now the bacteria have become resistant, and the world needs a new cure."

7 "Men visste du at sopp, på samme måte som bakterier, også kan utvikle resistens?"
"But did you know that fungi, just like bacteria, can also develop resistance?"

8 "Samarbeid må til for å sikre verden behandling mot infeksjoner"
"Collaboration is needed to ensure the world has access to treatment for infections."
Campaign Focus
Human health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Identified gaps
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Access point for campaign materials not clearly provided
Funding details not disclosed.
Usage rights or licensing not identified
Lessons learned
Multilingual materials may reach more diverse communities.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Clear, concise key message summaries may help reduce misinterpretation.
Identified biases
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Vulnerable Groups Bias
Identified Weaknesses
Limited feedback loop
Limited accessibility
Limited reach / Single channel
Difficult to find materials
Not found measurable outcomes or evaluation plan
Identified Strengths
Call to Action
Clear messaging
Dedicated website or online portal
Multilingual Accessibility
Documents