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Ensemble, diminuons la résistance aux antibiotiques !

Title or slogan
Ensemble, diminuons la résistance aux antibiotiques !
Publication Year
2022
Leading Institution
CPias Occitanie
Source
https://cpias-occitanie.fr/campagnes-outils-nationaux-relais-en-region/campagne-ensemble-diminuons-la-resistance-aux-antibiotiques/
Country/Countries
France
Original language
French
Available Language(s)
French
Campaign link
https://cpias-occitanie.fr/campagnes-outils-nationaux-relais-en-region/campagne…
Objective(s)
Raise awareness among healthcare professionals and the general public about the risks associated with antibiotic resistance.

Promote the appropriate use of antibiotics, particularly among the elderly population.

Encourage multidisciplinary collaboration in combating antimicrobial resistance.
Target audience
General public
Healthcare professionals
Campaign Scope
Regional
Partners or Allies
CPias Occitanie
France Assos Santé Occitanie
CRAtb Centre Régional Antibiothérapie
OMéDIT (observatoires des médicaments, dispositifs médicaux et innovations thérapeutiques)
Communication Channels Used
website
Campaign Material(s)
Online quizzes
Educational videos
Website content
Webinar
Key messages
Antibiotics should be used responsibly to prevent resistance.

Everyone has a role to play in combating antimicrobial resistance.

Proper hygiene and preventive measures are essential to reduce infection risks.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Colors
Pictograms and simple visuals
QR codes
Educational model applied
Transmissive
Participatory
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Visual design
Diversity and Inclusion
Yes
Diversity and Inclusion
Inclusive language
Avoidance of stereotypes
Involvement of Vulnerable Groups
Yes
Vulnerable Groups
Targeted materials
Cultural Sensitivity and Contextualization
Yes
Cultural Sensitivity and Contextualization
Occitanie region
Strategic Alliances
https://cpias-occitanie.fr/campagnes-outils-nationaux-relais-en-region/campagne-ensemble-diminuons-la-resistance-aux-antibiotiq…
Continuity strategy
One-off campaign
Campaign Start Year
2022
Campaign End Year
2022
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Community participation in evaluation
No
Quantitative impact indicators
Reach
participation
Measured results
More than 6,000 quizzes and 177 participating institutions.
-1998 quizzes general public
-2465 nurses
-1614 Medical doctors
Limited information on the use of social media platforms for broader dissemination.

Potential need for materials in multiple languages to cater to non-French-speaking populations.
Interactive tools like quizzes effectively engage both professionals and the public.

Tailored materials for different audiences enhance message retention.

Ongoing evaluation is crucial to adapt strategies and materials as needed.
No significant biases identified; materials are designed to be inclusive and respectful.

Potential underutilization of digital channels for wider reach.

Need for continuous updates to materials to reflect evolving best practices.

Lack of behavioral-outcome data: No quantitative information on changes in antibiotic-prescribing practices or patient behaviors beyond quiz participation rates.

Short-term evaluation only
The “Bilan 2022” captures initial engagement but offers no indication of sustained impact or longer-term follow-up.

Self-selection bias in participants
Quizzes are voluntary—those most interested in antimicrobial stewardship may be overrepresented, limiting generalizability.
Incorporation of QR codes to facilitate access to online quizzes and resources.

Efforts made to include various social groups, including the elderly and individuals with disabilities.

Avoidance of stereotypes in messaging and visuals.

Direct engagement with elderly residents in nursing homes through tailored activities.

Inclusion of family members in educational efforts.

Materials and messages are contextualized for the Occitanie region, considering local language and cultural nuances.

Multidisciplinary partnership: The campaign was co-piloted by CPIAS, OMEDIT, CRAtb and France Assos Santé Occitanie, with a working group including infectiologists, pharmacists, user-representatives and hygienists—ensuring tools were clinically sound and user-focused
Comprehensive approach targeting multiple stakeholders within the healthcare system.

Use of varied materials to cater to different learning preferences.

Collaboration with regional health authorities ensures alignment with broader public health goals.

Diverse, customizable materials

A poster with QR-code linking directly to online quizzes, and a version allowing institution branding

Three tailored quizzes (for users, nurses, physicians/pharmacists), each with five themed sections, printable formats and animated debrief films for non-medical audiences.

High measurable engagement: Over 6,000 quizzes completed across 177 healthcare establishments demonstrate strong reach and institutional buy-in.

Post-campaign dissemination: A follow-up medical webinar (recorded and freely available) helped reinforce key messages and share initial results with practitioners