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Ensemble, diminuons la résistance aux antibiotiques chez la personne âgée

Title or slogan
Ensemble, diminuons la résistance aux antibiotiques chez la personne âgée
Publication Year
2023
Leading Institution
CPias Occitanie
Source
https://cpias-occitanie.fr/campagnes-outils-nationaux-relais-en-region/campagne-bua-pa/
Country/Countries
France
Original language
French
Available Language(s)
French
Campaign link
https://cpias-occitanie.fr/campagnes-outils-nationaux-relais-en-region/campagne…
Objective(s)
Raise awareness among doctors, pharmacists, and paramedics in outpatient settings and nursing homes (EHPAD)

Raise awareness among residents and their families

Promote the prudent use of antibiotics in elderly people

Campaign Scope
National
Partners or Allies
CPias Occitanie
OMéDIT (observatoires des médicaments, dispositifs médicaux et innovations thérapeutiques)
CRAtb Centre Régional Antibiothérapie
France Assos Santé Occitanie
Social Media Used
YouTube
LinkedIn
X (Twitter)
Campaign Material(s)
Posters
Online quizzes
Printed quizzes
Youtube videos
Webinar
Guides
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
QR codes
Partner logos
Pictograms and simple visuals
Color palette
Educational model applied
Constructivist
Transmissive
Participatory
Gamified
Strategic Alliances
https://cpias-occitanie.fr/campagnes-outils-nationaux-relais-en-region/campagne-bua-pa/
Continuity strategy
Campaign with regular updates
Campaign Start Month
11
Campaign Start Year
2023
Campaign End Month
10
Campaign End Year
2024
Replicability
Yes
Content usage license
Copyright
Campaign Status
Inactive with live site
Evaluation methods used
reach/engagment
Provider feedback
Community participation in evaluation
Yes
Measured results
> 6 000 quiz completions

177 institutions reached

200+ webinar attendees / viewers

Feedback (EHPAD): 23 answers (strenghts and weaknesses)
Multilingual access (for non-French speakers)

Accessibility features (sign language, audio description)

Outreach beyond institutions (home care)
QR codes + posters drive strong visibility

Gamified content boosts engagement

Multidisciplinary partnerships enhance credibility

Need for long-term behavior tracking
Digital divide (internet access & QR codes)

Educational bias (literacy required)

Cultural bias (French-only content)

Age bias (focus on elderly)
Reliance on Prezi for presentations

Lack of time for internal campaign organization (medical coordinator, IDEC)

Engaging residents (low interest, topic complexity, cognitive impairments)

Reaching professionals (limited availability)

Integrating the campaign into an already-established activity schedule

Collaborating effectively with family representatives

No post-quiz behavior data

Lack of long-term evaluation

No multilingual support

Self-selection bias among participants
Teamwork and cross-disciplinary collaboration among nursing‐home professionals

Positive feedback, interest, and buy-in from staff

Involvement or support from the mobile hygiene team (EMH) and/or the antibiotic stewardship mobile team (EMA)

Use of engaging, game-style tools
Several educational models applied: Gamified (quizzes + animations). Participatory (group activities in nursing homes). Transmissive (video, webinar). Constructivist (residents’ feedback and experiences).

Strong partnerships & clinical legitimacy

Diverse, adaptable materials

Follow-up via webinars and contests

High participation (>6,000 quizzes, 177 institutions), and systematic monitoring to measure evaluation described as below and at https://cpias-occitanie.fr/wp-content/uploads/2024/03/Diaporama-webinaire-restitution-campagne-2023.pdf:

A. Evaluation methods used
(methods to assess effectiveness before/after)

Engagement analytics (quiz completions, poster QR-code scans)

Webinar attendance & polling (live questions during the restitution webinar)

Participant surveys (post-quiz feedback form – not systematically collected)

Kit of games (Bingo, Words to guess etc)

B. Community participation in evaluation
(includes recipient feedback)

Quiz feedback questions (optional comment field at end of each quiz)

Resident “poster & slogan” contest (votes and comments by fellow residents)

Webinar Q&A session (practitioner comments captured live)

Facilitator debrief calls (phone/email follow-up with activity leaders)

C. Quantitative impact indicators
(measurable data: reach, participation, behavior changes)

Number of quizzes completed: > 6 000

Number of participating establishments: TBC

Webinar views/downloads: ~200 (live + replay)

Post-quiz knowledge score improvement (TBC)

D. Qualitative impact indicators
(perceptions, testimonials, attitude changes)

Open-ended quiz comments TBC