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RAI Rationaler Antibiotikaeinsatz durch Information und Kommunikation: students (RAI = Responsible Antibiotic use via Information and Communication, target group medical students)

Objective(s)
Potentially:
"Entwicklung von Wissens-Formaten für Medizinstudierende zum Thema Rationale Antibiotikatherapie im Rahmen von RAI-students."
"Development of knowledge formats for medical students on rational antibiotic therapy within RAI-students."
Target audience
Medical students
Campaign Scope
Regional
Communication Channels Used
Podcast
Social Media Used
Spotify
Deezer
Pocket Casts
RSS Feed
Campaign Material(s)
Podcast
Key messages
#1 – Von der Hausarztpraxis bis zur ITS (From the general practice to the ICU)

#2 – Ist das wirklich ein Harnwegsinfekt? (Is that really a urinary tract infection?)

#3 – Was wir von den Beduinen lernen können (What we can learn from the Bedouins)

#4 – Von Slacklines und anderen Gefahren (Of slacklines and other dangers)

#5 – Primum nihil nocere! (First, do no harm!)

#6 – Blut, Urin, Eiter (Blood, urine, pus)

#7 – Late Diagnosis (Late diagnosis)

#8 – PAPperlapapp (PAP nonsense)

#9 – Ausruh’n, Ibu oder doch ein Antibiotikum? (Rest, ibuprofen, or an antibiotic after all?)

#10 – Sind es vielleicht Pilze? (Could it perhaps be fungi?)

#11 – Morbus Marlboro (Marlboro disease)

#12 – PharmakoLogisch! (PharmacoLogically!)

#13 – Über den Tellerrand (Beyond the plate / Thinking outside the box)

#14 – Woran starb Gustav Mahler? (What did Gustav Mahler die of?)

#15 A – Es brennt! (It’s burning!)

#15 B – ORENUC (ORENUC – acronym, untranslated)

#16 – Schubladen und das Dazwischen (Drawers and what’s in between)

#17 – Krank wie noch nie! (Sicker than ever!)

#18 – Jede Impfung zählt! (Every vaccination counts!)

#19 – Schwindsucht (Consumption / Tuberculosis)
Campaign Focus
Human health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Specialized
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Identified gaps
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Feedback or audience involvement not visible
Reporting on results or impact not found
Funding details not disclosed.
Single-language with a focused national audience
Lessons learned
Clear, concise key message summaries may help reduce misinterpretation.
A central campaign hub or website can improve discoverability and consistency.
Identified biases
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Language Bias
Identified Weaknesses
Limited feedback loop
Limited accessibility
Limited reach / Single channel
No translation to other languages
Not found measurable outcomes or evaluation plan
Identified Strengths
Call to Action
Dedicated website or online portal
Easy to locate materials
Documents