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Avoiding infections

Objective(s)
"Wie Sie als Patient:in oder Angehörige:r bei häuslichen Behandlungen Infektionen vermeiden können."
How you, as a patient or relative, can avoid infections during home-based care.
Target audience
Patients
Parents / Relatives
Campaign Scope
National
Communication Channels Used
Leaflets
Campaign Material(s)
Leaflets
Key messages
"Viele Infektionen lassen sich durch einfache Hygienemaßnahmen vermeiden."
“Many infections can be avoided through simple hygiene measures.”
"Händehygiene ist eine der wichtigsten Maßnahmen zur Vermeidung von Infektionen."
“Hand hygiene is one of the most important measures to prevent infections.”
"Antibiotika helfen nur bei bakteriellen Infektionen und sollen gezielt eingesetzt werden."
“Antibiotics only help against bacterial infections and should be used selectively.”
"Impfungen können helfen, Infektionen zu vermeiden oder ihren Verlauf zu mildern."
“Vaccinations can help prevent infections or reduce their severity.”
"Patient:innen können aktiv zur Infektionsvermeidung beitragen – in der Praxis und zuhause."
“Patients can actively contribute to preventing infections – in the clinic and at home.”
Campaign Focus
Human health
Campaign Setting
GP practice
Healthcare facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
Masks
Medication
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Identified gaps
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
No adaptation for different age groups
Funding details not disclosed.
Single-language with a focused national audience
Lessons learned
Clear, concise key message summaries may help reduce misinterpretation.
Identified biases
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Language Bias
Identified biases

Identified Weaknesses
Limited feedback loop
Limited accessibility
Limited reach / Single channel
No translation to other languages
Not found measurable outcomes or evaluation plan
Identified Strengths
Call to Action
Documents