Objectives and Target Audience
Objective(s)
To increase patient safety through improved implementation of hand hygiene in healthcare institutions.
Target audience
Patients
Parents / Relatives
Visitors and family members of residents
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Website content
Educational videos
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
hospital environment
Pedagogical Approach
Educational model applied
Transmissive
Participatory
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents
Leaflet Patient information hand hygiene - alliance for patient safety
Link to video DE
Evidence for
Video
Patients and Relatives web information
Evidence for
Campaign
Other leaflets for patients and relatives
Evidence for
Leaflet
Document
Source