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Te puede tocar a ti / Act & Play

Title or slogan
Te puede tocar a ti / Act & Play
Publication Year
2024
Leading Institution
CEU Universidad Cardenal Herrera (CEU UCH)
Source
https://medios.uchceu.es/actualidad-ceu/te-puede-tocar-a-ti-nueva-campana-de-swiceu-ante-el-aumento-de-las-infecciones-bacterianas-resistentes/
Country/Countries
Spain
Original language
Spanish
Available Language(s)
Spanish
Campaign link
https://medios.uchceu.es/actualidad-ceu/te-puede-tocar-a-ti-nueva-campana-de-sw…
Objective(s)
Raise awareness about the rise of antibiotic-resistant bacterial infections and promote their responsible use.
Target audience
General public
Campaign Scope
Local/Community
Communication Channels Used
Social Media
Radio
websites/blogs
Social Media Used
X (Twitter)
Facebook
LinkedIn
Campaign Material(s)
Video
interactive games
Online poster
Key messages
Antibiotics save lives, but we must take them correctly.

Don't risk it. Act now.

It could happen to you.

Don't self-medicate.

Don't use them for viral infections, like the flu or a cold.

Don't stop the treatment even if symptoms have disappeared.

Always follow the prescribed doses and schedules.

Don't buy antibiotics online.

Follow the advice of doctors and pharmacists.
Campaign Focus
Human health
Campaign Setting
University
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
scientist
healthcare equipment
Bacteria
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Continuity strategy
One-off campaign
Campaign Start Month
11
Campaign Start Year
2024
Campaign End Month
11
Campaign End Year
2024
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Funding details not disclosed.
Credibility assumed due to source, no references
Not all official or widely spoken languages are covered
Subtitles or captions missing, limited or unclear
Accessible formats for visually impaired users not provided
Accessible formats for hearing impaired users not provided
Frequently Asked Questions (FAQs) section not included
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Clear, concise key message summaries may help reduce misinterpretation.
Involving youth and students can help amplify campaign reach.
Disability Accessibility Bias
Language Bias
Limited accessibility
Not found measurable outcomes or evaluation plan
Clear messaging
Easy to locate materials
Call to Action
Dedicated campaign section, even in the absence of a standalone website.

Developed within a university setting, involving student participation.