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Wound Warriors campaign

Title or slogan
Wound Warriors campaign
Leading Institution
Cutimed® and Leukomed®
Source

-Page from Essity at the end compile all local Wound Warrior campaigns sites at https://www.essity.nl/bedrijf/breaking-barriers-to-well-being/events/antimicrobial-awareness/
- The local wound warrior campaign sites are mentioned in the section dedi

More+ -Page from Essity at the end compile all local Wound Warrior campaigns sites at https://www.essity.nl/bedrijf/breaking-barriers-to-well-being/events/antimicrobial-awareness/
- The local wound warrior campaign sites are mentioned in the section dedicated to documents
Country/Countries
Sweden
Original language
English
Available Language(s)
Czech
English
Slovak
German
Norwegian
Campaign link
https://www.essity.nl/bedrijf/breaking-barriers-to-well-being/events/antimicrob…
Objective(s)
awareness of antimicrobial resistance and encouragement of best practices among the general public, health workers and policy makers to avoid the further emergence and spread of drug-resistant infections.
Target audience
Healthcare professionals
General public
Policy-makers and government authorities
Campaign Scope
National
Communication Channels Used
websites/blogs
Campaign Material(s)
Website content
Key messages
Promotes collective action against AMR.
Promotes non-antibiotic alternatives to fight infections in wound care.
Campaign Focus
Human health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Replicability
Yes
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Funding details not disclosed.
Multilingual materials may reach more diverse communities.
Clear, concise key message summaries may help reduce misinterpretation.
A central campaign hub or website can improve discoverability and consistency.
Labelling a “Resources” section may help users find and use materials more easily.
Providing references allows the user to see where the information came from.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Evaluation Absence Bias
Involvement Bias
Limited feedback loop
Limited accessibility
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
Easy to locate materials
Call to Action
Multilingual Accessibility
Dedicated website or online portal