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Les antibiotiques : bien se soigner c’est d’abord bien les utiliser

Title or slogan
Les antibiotiques : bien se soigner c’est d’abord bien les utiliser
Publication Year
2022
Leading Institution
Santé publique France
Source
https://www.santepubliquefrance.fr/maladies-et-traumatismes/infections-associees-aux-soins-et-resistance-aux-antibiotiques/resistance-aux-antibiotiques/documents/depliant-flyer/les-antibiotiques-bien-se-soigner-c-est-d-abord-bien-les-utiliser-marque-
More+ https://www.santepubliquefrance.fr/maladies-et-traumatismes/infections-associees-aux-soins-et-resistance-aux-antibiotiques/resistance-aux-antibiotiques/documents/depliant-flyer/les-antibiotiques-bien-se-soigner-c-est-d-abord-bien-les-utiliser-marque-page and https://www.preventioninfection.fr/actualites/les-antibiotiques-bien-se-soigner-cest-dabord-bien-les-utiliser/
Country/Countries
France
Original language
French
Available Language(s)
French
Campaign link
https://www.santepubliquefrance.fr/maladies-et-traumatismes/infections-associee…
Objective(s)
Raise awareness of the proper use of antibiotics

Prevent antibiotic over-consumption

Remind that antibiotics work only for bacterial infections and must be taken on medical advice
Target audience
General public
Healthcare professionals
Campaign Scope
National
Communication Channels Used
website
Social Media
Social Media Used
Facebook
X (Twitter)
LinkedIn
Pinterest
Campaign Material(s)
Educational videos
Posters
Key messages
“Antibiotics work only against bacterial infections.”

“Take them only on medical advice.”

“Avoid unnecessary antibiotic use.”
Campaign Focus
Human health
Campaign Setting
Community
Healthcare facilities
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Use of colors
Pictograms and simple visuals
Color palette
Bookmark
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Content accessibility
Yes
Content accessibility
Plain language
Printable formats
Online video
Diversity and Inclusion
Yes
Diversity and Inclusion
Inclusive language
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Cultural Sensitivity and Contextualization
Local actor collaboration
Continuity strategy
One-off campaign
Campaign Start Month
10
Campaign Start Year
2022
Campaign End Month
12
Campaign End Year
2022
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
No systematic evaluation of behavior change

Lack of multilingual versions

Minimal interactivity or participatory elements
Broad media mix ensures wide reach

Simple, clear messages aid understanding

Need for interactive follow-up to measure impact
Digital divide (online videos/bookmark QR code)

Educational bias (literacy required)

Language bias (French only)
No sign-language or audio-description explicitly provided

No published data on post-campaign antibiotic consumption

Limited to French-speaking audiences

Absence of targeted materials for vulnerable or low-literacy groups
Multi-channel dissemination

Strong partnership (Ministry, Assurance Maladie)

Clear, concise key messages

Use of both broadcast and print supports retention

Use of scientific evidence: References and trustable links (e.g. https://www.santepubliquefrance.fr/maladies-et-traumatismes/infections-associees-aux-soins-et-resistance-aux-antibiotiques/resistance-aux-antibiotiques/publications/#tabs)