Objectives and Target Audience
Objective(s)
Guide of treatment and doses to promote the cautious and responsible use of antibiotics as part of a national strategy to combat antibiotic resistance, focused in animals.
Target audience
Veterinarians and those working in animal health
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Web
Key messages
Antibiotics must be prescribed responsibly.
Veterinarians have a key role in preventing AMR.
Use antibiotics only when necessary and appropriate.
Evidence-based prescribing improves animal and human health.
Veterinarians have a key role in preventing AMR.
Use antibiotics only when necessary and appropriate.
Evidence-based prescribing improves animal and human health.
Campaign Focus
Animal health
Campaign Setting
Online
Veterinary clinics
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Specialized
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents