Objectives and Target Audience
Objective(s)
Raise awareness of antibiotic resistance in the Auvergne–Rhône-Alpes region.
Provide educational materials for professionals and the public.
Encourage responsible prescribing and use of antibiotics.
Contribute to regional and national AMR strategies.
Provide educational materials for professionals and the public.
Encourage responsible prescribing and use of antibiotics.
Contribute to regional and national AMR strategies.
Target audience
Healthcare professionals
General public
Institutional stakeholders
Campaign Scope
National
Communication Strategy
Communication Channels Used
website
Campaign Material(s)
Posters
Infographic
Flyers
Key messages
Antibiotics must be used only when necessary.
Overuse accelerates resistance and reduces treatment options.
Healthcare professionals have a responsibility to prescribe wisely.
Public should trust medical advice and avoid self-medication.
Overuse accelerates resistance and reduces treatment options.
Healthcare professionals have a responsibility to prescribe wisely.
Public should trust medical advice and avoid self-medication.
Campaign Focus
Human health
Campaign Setting
Hospital
Clinics
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Bacteria
Pedagogical Approach
Educational model applied
Transmissive
Participatory
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Strategic Alliances
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Webinars
Document
Slide presentations
Document