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Articles Antibiotikaresistenzen: Wenn die Medizin gegen Bakterien machtlos wird und Antibiotikaresistenzen: Welche Rol(Antibiotic resistance: When medicine becomes powerless against bacteria and Antibiotic resistance: What role does the environment play?)

Title or slogan
Articles Antibiotikaresistenzen: Wenn die Medizin gegen Bakterien machtlos wird und Antibiotikaresistenzen: Welche Rol(Antibiotic resistance: When medicine becomes powerless against bacteria and Antibiotic resistance: What role does the environment play?)
Publication Year
2025
Leading Institution
Bundesinstitut für Öffentliche Gesundheit (German Federal Institute of Public Health)
Source

- Webpage about Antibiotic resistance: When medicine becomes powerless against bacteria at https://gesund.bund.de/antibiotikaresistenzen
- Webpage about Antibiotikaresistenzen: Welche Rolle spielt die Umwelt? - Antibiotic resistance: What role does

More+ - Webpage about Antibiotic resistance: When medicine becomes powerless against bacteria at https://gesund.bund.de/antibiotikaresistenzen
- Webpage about Antibiotikaresistenzen: Welche Rolle spielt die Umwelt? - Antibiotic resistance: What role does the environment play?
at https://gesund.bund.de/antibiotika-in-der-umwelt
- Video Wie entsteht eine Antibiotikaresistenz? - How does antibiotic resistance develop? at https://www.youtube.com/watch?v=ZT3LqG2Jv0E
- Video Wie kann man Lebensmittelinfektionen vorbeugen? - How can foodborne infections be prevented? at https://www.youtube.com/watch?v=s17yrLbZH8o
Country/Countries
Germany
Original language
German
Available Language(s)
English
Turkish
Russian
Arabic
Campaign link
https://gesund.bund.de/antibiotikaresistenzen
https://gesund.bund.de/antibiotika-in-der-umwelt
Objective(s)
Raise awareness of antibiotic resistance as a public health threat.

Explain how misuse in humans and animals drives resistance.

Highlight the environmental impact of antibiotics (via wastewater, farming, and industry).

Support responsible antibiotic use through a One Health lens.

Embed awareness in Germany’s DART 2020 national strategy.
Target audience
General public
Healthcare professionals
Policy makers
Campaign Scope
National
Communication Channels Used
websites/blogs
Campaign Material(s)
Videos
Website post
Key messages
Antibiotic resistance is one of the biggest threats to health.

Use antibiotics only when necessary and prescribed.

Resistant bacteria and drug residues spread in the environment.

Human, animal, and environmental health are interconnected (One Health).
Campaign Focus
Human health
Campaign Setting
Community
health facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Use of colors
Photos
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Campaign Start Year
2021
Campaign End Year
2025
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Feedback or audience involvement not visible
Funding details not disclosed.
Reporting on results or impact not found
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Not all official or widely spoken languages are covered
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
A central campaign hub or website can improve discoverability and consistency.
Language Bias
Limited feedback loop
No translation to other languages
No Measurable Outcomes or Evaluation Plan
Accessibility
Call to Action
Easy to locate materials