Objectives and Target Audience
Objective(s)
Raise awareness about responsible antibiotic use.
Inform especially older adults and caregivers about risks of misuse.
Reduce inappropriate antibiotic consumption in Luxembourg.
Inform especially older adults and caregivers about risks of misuse.
Reduce inappropriate antibiotic consumption in Luxembourg.
Target audience
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Posters
brochures
online resources
Key messages
Antibiotics save lives but misuse drives resistance.
Everyone has responsibility: “antibiotics are in your hands.”
Older adults are especially vulnerable to infections and antibiotic misuse.
Everyone has responsibility: “antibiotics are in your hands.”
Older adults are especially vulnerable to infections and antibiotic misuse.
Campaign Focus
Human health
Campaign Setting
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
respiratory hygiene
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Specialized
Adaptation to Educational Levels
Children
eldery
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents