Objectives and Target Audience
Objective(s)
Increase public awareness and understanding of antimicrobial resistance.
Co-create science engagement activities with students, educators, and citizens.
Provide evidence-based, interactive educational tools to change behaviours around antibiotic use.
Co-create science engagement activities with students, educators, and citizens.
Provide evidence-based, interactive educational tools to change behaviours around antibiotic use.
Target audience
Students
Teachers
families
General public
policymakers
Campaign Scope
International
Collaborations
Partners or Allies
https://multipliers-project.org/our-partners/
Communication Strategy
Communication Channels Used
website
Social Media
Campaign Material(s)
toolkit
Activities
Flashcards
Key messages
AMR is a major global health threat.
Antibiotics should not be used for viral infections.
Responsible antibiotic use and good hygiene help slow resistance.
Everyone can contribute to tackling AMR.
Antibiotics should not be used for viral infections.
Responsible antibiotic use and good hygiene help slow resistance.
Everyone can contribute to tackling AMR.
Campaign Focus
One Health
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Use of colors
Photos
Pedagogical Approach
Educational model applied
Transmissive
Participatory
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
multilingual
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Funding
Estimated budget
1 381 375 €
Lessons and Observations
Documents
Documents
Activities
Evidence for
Educational content
Document