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European Antibiotic Awareness Day (EAAD) 2019 - Keep antibiotics working

Title or slogan
European Antibiotic Awareness Day (EAAD) 2019 - Keep antibiotics working
Publication Year
2019
Leading Institution
European Centre for Disease Prevention and Control (ECDC)
Source
https://antibiotic.ecdc.europa.eu/en/european-antibiotic-awareness-day-eaad-2019
Country/Countries
Europe
Original language
English
Available Language(s)
English
Contact e-mail
eaad@ecdc.europa.eu
Campaign link
https://antibiotic.ecdc.europa.eu/en/european-antibiotic-awareness-day-eaad-2019
Objective(s)
Raise awareness of antibiotic misuse/resistance and support national campaigns promoting prudent use
Target audience
Healthcare professionals
General public
Policy-makers and government authorities
Campaign Scope
International
Communication Channels Used
websites/blogs
Social Media
Social Media Used
Facebook
Instagram
Bluesky
LinkedIn
Campaign Material(s)
Event agenda
Antimicrobial consumption - Annual Epidemiological Report
Survey of healthcare workers’ knowledge
Surveillance of antimicrobial resistance"
Key messages
Everyone has a role in fighting antibiotic resistance — use antibiotics responsibly and only under medical guidance.
Campaign Focus
One Health
Campaign Setting
Online
Healthcare facilities
Community
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
laboratory material
health care work situations
Bacteria
Educational model applied
Transmissive
Content Complexity Level
Specialized
Adaptation to Educational Levels
Adults
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Events
https://www.ecdc.europa.eu/en/news-events/european-antibiotic-awareness-day-2019-launch-event
Campaign Start Month
11
Campaign Start Year
2019
Campaign End Month
11
Campaign End Year
2019
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Access point for campaign materials not clearly provided
Funding details not disclosed.
Reporting on results or impact not available
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
No adaptation for different age groups
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Framing messages around personal or family benefits may improve engagement.
Including links to scientific sources may enhance transparency
Including links to scientific sources where relevant may enhance transparency and support users seeking more information.
International Collaboration Enriches Understanding
Multilingual materials may reach more diverse communities.
Disability Accessibility Bias
Outcome Bias
Impact not quantitatively tracked
No visual or interactive content
No translation to other languages
Accessibility
Clear messaging
Community participation
Endorsements by Trusted Institutions
Supports Public Health Goals
Use of scientific evidence