Want to correct or add a campaign to our database?
Submit request

EU project Multipliers - role-play activity at Cyprus’ sCYence fair

Title or slogan
EU project Multipliers - role-play activity at Cyprus’ sCYence fair
Publication Year
2023
Leading Institution
Rheinische Friedrich-Wilhelms-Universität Bonn
Source
- News at https://multipliers-project.org/should-we-ban-antibiotics-for-flu-treatment-a-role-play-activity-at-cyprus-scyence-fair/
https://cordis.europa.eu/project/id/101006255
Country/Countries
Cyprus
Original language
English
Available Language(s)
English
Campaign link
https://multipliers-project.org/should-we-ban-antibiotics-for-flu-treatment-a-r…
Objective(s)
Educate the public, especially youth, on the misuse of antibiotics for viral infections like flu.

Promote understanding of antimicrobial resistance through interactive role-play.

Foster critical thinking and debate on public health policy.
Target audience
Healthcare professionals
School Students
General public
Campaign Scope
Regional
Communication Channels Used
Printed materials
websites/blogs
Social Media
Social Media Used
Instagram
X (Twitter)
YouTube
Campaign Material(s)
Videos
Key messages
Antibiotics do not work for viral infections such as flu.

Misuse of antibiotics accelerates antimicrobial resistance.

Public debate and informed decision-making are key to AMR solutions.
Campaign Focus
One Health
Campaign Setting
Public science fair
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Photos
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Campaign Start Year
2023
Campaign End Year
2023
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Community participation in evaluation
No
Estimated budget
1 381 375 €
Access point for campaign materials not clearly provided
Dedicated materials not accessible
Funding details not disclosed.
Lack of infection tracking
Reporting on results or impact not available
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Involving youth and students can help amplify campaign reach.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
Language Bias
Evaluation Absence Bias
Location Bias
Difficult to find materials
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
Community participation
Supports Public Health Goals