Objectives and Target Audience
Objective(s)
Advocate for new EU rules to stimulate antibiotic innovation.
Ensure new antibiotics are developed and accessible while being used responsibly.
Push EU policymakers to adopt measures addressing the AMR crisis from a consumer health perspective.
Ensure new antibiotics are developed and accessible while being used responsibly.
Push EU policymakers to adopt measures addressing the AMR crisis from a consumer health perspective.
Target audience
Healthcare professionals
General public
Campaign Scope
International
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Infographic
fact sheets
paper
Key messages
AMR threatens consumer health and safety.
The EU must break the deadlock in developing new antibiotics.
Solutions require both innovation incentives and stewardship safeguards.
The EU must break the deadlock in developing new antibiotics.
Solutions require both innovation incentives and stewardship safeguards.
Campaign Focus
One Health
Campaign Setting
health facilities
Community
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Pill/capsule icons
healthcare facilities
scientist
world
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
BEUC campaign to cut antibiotics among farm animals
Factsheet
Evidence for
fact sheet
Document
Position paper
Evidence for
paper