Want to correct or add a campaign to our database?
Submit request

#SuperbugTour

Title or slogan
#SuperbugTour
Publication Year
2017
Leading Institution
European Consumer Organisation
Source
- Campaign at https://www.beuc.eu/superbug-tour
- Facebook at https://www.facebook.com/SuperbugTour/
Country/Countries
Belgium
Original language
English
Contact e-mail
food@beuc.eu
Campaign link
https://www.beuc.eu/superbug-tour
Target audience
Farmers and food producers
General public
Campaign Scope
Regional
Communication Channels Used
websites/blogs
Campaign Material(s)
Brochure
Campaign Focus
One Health
Campaign Setting
food system
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Animals
Bacteria
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Campaign Start Year
2018
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
A central campaign hub or website can improve discoverability and consistency.
Digital Access Bias
Language Bias
Limited feedback loop
Limited reach / Single channel
No translation to other languages
Not youth-targeted
Moderately high complexity
Easy to locate materials
Call to Action