Objectives and Target Audience
Objective(s)
Educate children and youth about malaria and antimicrobial resistance.
Raise awareness of how infections are treated and prevented.
Empower young readers to understand the role of hygiene, prevention, and correct treatment.
Raise awareness of how infections are treated and prevented.
Empower young readers to understand the role of hygiene, prevention, and correct treatment.
Target audience
General public
Children
Campaign Scope
Regional
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Video
Book
Key messages
Malaria can make people very sick, but it is preventable and treatable.
Medicines must be used correctly to avoid resistance.
Hygiene, mosquito prevention, and responsible drug use protect communities.
Medicines must be used correctly to avoid resistance.
Hygiene, mosquito prevention, and responsible drug use protect communities.
Campaign Focus
Human health
Campaign Setting
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Children
Mosquitoes
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents
OH NO! Leslie got malaria! A story about antimicrobial resistance. Quadripartite Working Group on Youth Engagement for AMR.
Document
Video
Evidence for
Video
Document