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Reframing Antimicrobial Resistance

Title or slogan
Reframing Antimicrobial Resistance
Publication Year
2019
Leading Institution
Wellcome Trust
Source
- Webpage at https://wellcome.org/reports/reframing-antimicrobial-resistance-antibiotic-resistance
Country/Countries
United Kingdom
Original language
English
Campaign link
https://wellcome.org/reports/reframing-antimicrobial-resistance-antibiotic-resi…
Objective(s)
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Target audience
Nurses
Healthcare professionals
Elderly people
Caregivers
Campaign Scope
Regional
Communication Channels Used
Printed materials
websites/blogs
Institutional distribution
Campaign Material(s)
Brochure
Key messages
Potentially:
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Campaign Focus
Human health
Campaign Setting
Nursing homes
Elder care environments
Geriatric wards
Assisted living facilities
Outpatient care
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Use of colors
Photos
Educational model applied
Transmissive
Constructivist
Content Complexity Level
Specialized
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Campaign Start Year
2018
Replicability
Yes
Content usage license
Free
Campaign Status
Active
No scientific evidence or references, unclear if evidence-based
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
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Multilingual materials may reach more diverse communities.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
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Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Scientific Basis Bias
Vulnerable Groups Bias
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Limited feedback loop
Limited accessibility
Limited reach / Single channel
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Easy to locate materials
Call to Action
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