Objectives and Target Audience
Objective(s)
Use gamification (escape room concept) to raise awareness of AMR.
Engage young audiences and students in interactive learning about antibiotics.
Promote understanding of when antibiotics are needed and when not.
Encourage behavioral change through playful learning.
Engage young audiences and students in interactive learning about antibiotics.
Promote understanding of when antibiotics are needed and when not.
Encourage behavioral change through playful learning.
Target audience
Students
General public
Teachers
Campaign Scope
International
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Game
Key messages
Antibiotics should be used only when prescribed by a doctor.
They do not work for viral infections like colds and flu.
Misuse drives antimicrobial resistance.
Everyone has a role in protecting antibiotics.
They do not work for viral infections like colds and flu.
Misuse drives antimicrobial resistance.
Everyone has a role in protecting antibiotics.
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
No
Visual and Symbolic Elements
Bacteria
laboratory material
Pedagogical Approach
Educational model applied
Gamified
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents