Objectives and Target Audience
Objective(s)
Reinforce the importance of handwashing with soap for health and well-being.
Showcase solutions to make universal hand hygiene achievable.
Mobilize governments, private sector, and communities around hand hygiene.
Showcase solutions to make universal hand hygiene achievable.
Mobilize governments, private sector, and communities around hand hygiene.
Target audience
General public
Healthcare professionals
Campaign Scope
International
Communication Strategy
Communication Channels Used
website
Social Media
Campaign Material(s)
fact sheets
toolkit
Infographic
Key messages
Hand hygiene saves lives.
Sustainable systems are needed to make handwashing accessible for all.
Everyone – governments, businesses, schools, communities – has a role to play.
Sustainable systems are needed to make handwashing accessible for all.
Everyone – governments, businesses, schools, communities – has a role to play.
Campaign Focus
Human health
Campaign Setting
Community
Healthcare facilities
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
People
Hands
Hands washing
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Diversity and Inclusion
Content accessibility
No
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents