Objectives and Target Audience
Objective(s)
To promote awareness and action on hand hygiene by sharing targeted, actionable messages on social media for Global Handwashing Day, engaging multiple stakeholder groups and encouraging reflection on the importance of clean hands.
Target audience
General public
Policy-makers and government authorities
Representatives from policymaking institutions
Academic
Campaign Scope
International
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Social media posts
Infographic
fact sheets
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
Pedagogical Approach
Educational model applied
Transmissive
Participatory
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Social media graphics
Evidence for
Social media posts
Document
Source
Infographic EN FR SP
Evidence for
infographics
Document
Source
Fact sheet EN FR SP
Evidence for
fact sheet
Document
Source
Report
Evidence for
Report
Document