Objectives and Target Audience
Objective(s)
To raise awareness and drive action on hand hygiene as a critical measure for public health by engaging diverse stakeholders through advocacy, education, and coordinated campaigns during Global Handwashing Day 2024.
Target audience
Policy-makers and government authorities
Educators
General public
Institutional stakeholders
Campaign Scope
International
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Infographic
fact sheets
toolkit
Key messages
Hand hygiene is crucial beyond emergencies like COVID-19.
Handwashing with soap reduces disease transmission.
Clean hands improve public health, economic productivity, dignity, and wellbeing.
Hand hygiene reduces healthcare burden and supports SDG targets.
All sectors—governments, donors, businesses, academia—must act to scale up hand hygiene.
Handwashing with soap reduces disease transmission.
Clean hands improve public health, economic productivity, dignity, and wellbeing.
Hand hygiene reduces healthcare burden and supports SDG targets.
All sectors—governments, donors, businesses, academia—must act to scale up hand hygiene.
Campaign Focus
Human health
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands
Soap
water drop
Pedagogical Approach
Educational model applied
Transmissive
Participatory
Content Complexity Level
Specialized
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents